CAREER, Careers Portral, Current Vacancy, EMPLOYMENT PORTAL, JOBS, Mobile Careers, Mobile Vacancies, Nokia Careers, NOTIFICATIONS, Opportunities, RECRUITMENTS, UK JOBS, UK VACANCIES, VACANCIES
2H2011 Customer Insight Manager (SK)-MAR000000TD
Job Marketing & Sales Development
Primary Location GB-Fleet
Organization Corporate Functions
Schedule Full-time
Job Level Entry Level
Job Type Experienced
Employee Status Regular
Travel Yes, 10% of the time
06 Sep 2011 05:29:00
Contact Name - External Jason Want
Contact Email - External ext-jason.want@nokia.com
Description
Purpose of Job
· Generate and communicate customer insight to shape product and service development and ensure effective marketing communications
· Promote the use of customer insight throughout all areas of the business in order to transform Vertu to a customer centric organisation
· Delivers and communicates competitor insights and market trends from the luxury market to key stakeholders
Responsibilities and Accountabilities
· Develops and delivers customer research programmes (both qualitative and quantitative) to inform product and service proposition development
· Manages customer research programmes to measure effectiveness and customer attitudes to marketing communications
· Delivers customer research programmes for internal customers e.g. the Marketing/Digital team, the Regional Marketing teams and the Service Concepting team
· Sets and defines customer targets for new product and service development to feed into the TPO (Total Product Offering) organisation
· Leads competitor benchmarking and market trend analysis to give greater understanding of the competitive environment, the luxury consumer and the role of technology. Clearly communicates any insight in a compelling, digestible manner.
· Creates an area of expertise within Vertu which becomes known as the voice of the customer by delivering customer insight and analysis for all departments using all customer intelligence available
· Promotes and communicates the use of customer insight within Vertu
· Delivers regular reporting and insight on customer engagement with the current services proposition
· Works with key service partners to understand customer data and is the champion of creating the holistic view of the customer using all data and intelligence available
· Highlights opportunity and areas of development for improvement with regard to the current services proposition using internal and external intelligence available
· Provides guidance with regard to KPI's for service performance and customer engagement
· Manages external market research agency to ensure all market research is delivered on time and within budget with full stakeholder endorsement.
· Writes market research briefs, sets scope and budget for each market research programme
· Manages 1 direct report - Services Analyst
Experience and Qualifications Required
· Strong educational background - likely to be degree educated
· Proven record of managing and delivering customer research programmes (both quantitative and qualitative research)
· Proven track record of analytical capability
· Experience in line management and influencing cross functional teams
· Experience in the luxury market is desirable but not essential
· Experience in project management
Core Competencies
· Strong analytical capability and data literacy
· Exceptional stakeholder management
· Excellent communication skills with a strong ability to interpret and communicate complex data into meaningful, relevant insights
· Good influencing skills at all levels
· Strong project management skills
· Works effectively with others, building productive, collaborative relationships across departments, agencies and regions based away from head office
· Commercially aware
· Ability to manage multiple tasks and prioritise effectively
· Action orientated and results driven - demonstrate ability to use own initiative
· Customer focused and results driven
· Ability to deliver to deadlines
Works with
· Retail teams
· Service Concepting team
· Marketing team
· Regional Heads of Marketing / Local Markets
· Marketing and market research agencies
****
For More Information and apply online visit : Nokia Careers or Nokia.com
*****
2H2011 Customer Insight Manager (SK)-MAR000000TD
Job Marketing & Sales Development
Primary Location GB-Fleet
Organization Corporate Functions
Schedule Full-time
Job Level Entry Level
Job Type Experienced
Employee Status Regular
Travel Yes, 10% of the time
06 Sep 2011 05:29:00
Contact Name - External Jason Want
Contact Email - External ext-jason.want@nokia.com
Description
Purpose of Job
· Generate and communicate customer insight to shape product and service development and ensure effective marketing communications
· Promote the use of customer insight throughout all areas of the business in order to transform Vertu to a customer centric organisation
· Delivers and communicates competitor insights and market trends from the luxury market to key stakeholders
Responsibilities and Accountabilities
· Develops and delivers customer research programmes (both qualitative and quantitative) to inform product and service proposition development
· Manages customer research programmes to measure effectiveness and customer attitudes to marketing communications
· Delivers customer research programmes for internal customers e.g. the Marketing/Digital team, the Regional Marketing teams and the Service Concepting team
· Sets and defines customer targets for new product and service development to feed into the TPO (Total Product Offering) organisation
· Leads competitor benchmarking and market trend analysis to give greater understanding of the competitive environment, the luxury consumer and the role of technology. Clearly communicates any insight in a compelling, digestible manner.
· Creates an area of expertise within Vertu which becomes known as the voice of the customer by delivering customer insight and analysis for all departments using all customer intelligence available
· Promotes and communicates the use of customer insight within Vertu
· Delivers regular reporting and insight on customer engagement with the current services proposition
· Works with key service partners to understand customer data and is the champion of creating the holistic view of the customer using all data and intelligence available
· Highlights opportunity and areas of development for improvement with regard to the current services proposition using internal and external intelligence available
· Provides guidance with regard to KPI's for service performance and customer engagement
· Manages external market research agency to ensure all market research is delivered on time and within budget with full stakeholder endorsement.
· Writes market research briefs, sets scope and budget for each market research programme
· Manages 1 direct report - Services Analyst
Experience and Qualifications Required
· Strong educational background - likely to be degree educated
· Proven record of managing and delivering customer research programmes (both quantitative and qualitative research)
· Proven track record of analytical capability
· Experience in line management and influencing cross functional teams
· Experience in the luxury market is desirable but not essential
· Experience in project management
Core Competencies
· Strong analytical capability and data literacy
· Exceptional stakeholder management
· Excellent communication skills with a strong ability to interpret and communicate complex data into meaningful, relevant insights
· Good influencing skills at all levels
· Strong project management skills
· Works effectively with others, building productive, collaborative relationships across departments, agencies and regions based away from head office
· Commercially aware
· Ability to manage multiple tasks and prioritise effectively
· Action orientated and results driven - demonstrate ability to use own initiative
· Customer focused and results driven
· Ability to deliver to deadlines
Works with
· Retail teams
· Service Concepting team
· Marketing team
· Regional Heads of Marketing / Local Markets
· Marketing and market research agencies
****
For More Information and apply online visit : Nokia Careers or Nokia.com
*****
No comments:
Post a Comment