The Account Manager is responsible for the relationship between the agency and clients. The account manager will generally look after client needs through direct contact, liaison, and the marshalling of agency resources. The account manager will be the key, day-to-day agency representative to the client and will maintain a highly responsive service orientation in all transactions. They must be knowledgeable in both the client's business and the agency business.
The account manager reviews all creative concepts to confirm whether they meet strategic goals before delivery to the client for approval. The account manager keeps regular contact with all agency accounts at a level, hopefully, higher than that at which the account executive works.
Job Responsibilities:
• Maintains direct, day-to-day, senior level client contact.
• Works in a proactive manner to provide client marketing plans with the greatest amount of added value through communications.
• Receives client briefings.
• Analyzes client input, together with background knowledge, research, field feedback, etc., to produce full communications plans.
• Devises communications strategy.
• Briefs creative and media staff in support of account executives.
• Ensures technical and product representations are appropriate.
• Provides creative, production, media, public relations and interactive department personnel with well-documented input, support data and production materials as required; ensures that advertising strategies are clearly defined, approved by clients, and understood by the creative and media groups.
• In the absence of creative and media personnel, presents and effectively sells communications plans, concepts, media and interactive marketing plans to clients; where creative and media personnel are present, supports them in selling concepts and plans.
• Provides clients with budget updates.
• Keeps apprised of all relevant client, industry and market developments.
• Coordinates and authorizes quotations for client approval.
• Assists in preparation of client invoices.
• Liaises with research personnel and other non-creative freelance resources.
• Checks and approves copy, design, and production art, and coordinates client approval of same.
• Ensures prompt collection of accounts receivable; accounts receivable does not exceed 30/36 days.
• Implements credit checks where necessary.
• Ensures that overall account revenues meet agency goals
• Coordinates project timing and budgets with all relevant agency personnel.
• Writes Client Contact Reports; reviews important developments with relevant account executives and director of client services.
• Prepares month-end overviews of client's current activities, and monthly revenue forecasts, plus plans for future development of accounts.
• Seeks out new business opportunities with new and existing clients and plays a supportive role in their development.
• Represents the agency at industry functions—promotes the agency at every opportunity. Is fully familiar with agency credentials and specialties.
• Continuously works to upgrade knowledge and skills through available reading, courses and seminars.
Job Details
Date Posted:
2011-12-11
Job Location:
Dubai, United Arab Emirates
Job Role:
Management
Company Industry:
Advertising; Pharmaceutical
Monthly Salary:
US $4,000
Joining Date:
2011-01-01
Preferred Candidate
Career Level:
Mid Career
Nationality:
United Arab Emirates; Bahrain; Djibouti; Algeria; Egypt; Iraq; Jordan; Comoros; Kuwait; Lebanon; Libya; Morocco; Mauritania; Oman; Palestine; Qatar; Saudi Arabia; Sudan; Somalia; Syria; Tunisia; Yemen
Degree:
Bachelor's degree/higher diploma
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