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Requisition Number 11-0056
Post Date 9/6/2011
Title Manager, Social Media and Public Relations
City Long Beach

Description Develops and executes Social Media and Public Relations strategies that support core marketing communication strategies and initiatives for the company and its key products. Oversees the development of communication strategies and programs in Public Relations integrated with Social Media to meet corporate and marketing objectives and ensure consistency in Epson America, Inc. (EAI) marketing messages.

Develops and executes strategic multichannel PR communication strategies, programs, and social media initiatives

Identifies, interprets, and capitalizes on current social media trends; develops programs to generate exposure for Epson products and enhance brand recognition
Identify methods for integrating best practice social media strategies for each product marketing plan

Ensures effective communication and collaboration with key stakeholders for seamless integration of PR and social media programs with marketing objectives; Consults with Seiko Epson Corporation (SEC) on PR and social media activities with global impact
Develops relationships with key media, industry analysts, and social media influencers to ensure positive coverage for EAI products
Manages relationships with agency partners to ensure creative, accurate, PR messaging and materials for each product category

Manage EAI’s participation at conferences, tradeshows, and other speaking engagements to support brand awareness and highlight Epson’s leadership in technology
Develops strategy and content for internal written company communications related to EAI programs, initiatives, events, and policies; ensures communication programs meets organizational objectives

Provides key counsel on content and delivery of Executive communications; Develops communication strategy and content for environmental issues
Collaborates with other MARCOM management to develop synergies between groups to deliver consistent messages to external stakeholders

Requirements
Completion of an undergraduate program (B.A. or B.S.) in Marketing, Journalism, Communications or Public Relations
7+ years of experience and proven expertise in public relations and social media; demonstrated ability to manage existing initiatives as well as deliver new campaigns
Strategic and creative thinking, collaboration with external partners and all levels of the company including cross –functional teams
Strong written and verbal communication skills; team player, with the confidence to take the lead when necessary

Proficient computer skills (MS Word, Excel, PowerPoint); ability to learn and manage consumer and editorial

Remaining in the source
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